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Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send an advertisement, request business.
The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads,
Email marketing can be carried out through different types of emails:
Transactional Emails
Transactional email is usually triggered based on a customer's action with a company, to be qualified as transactional or relationship messages, these communications primary purpose must be "to facilitate, complete, or confirm a commercial transaction messaging."
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates(51.3% compared to 36.6% for email newsletters),
transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers;
Direct emails
Direct email involves sending an email solely to communicate a promotional message(for example, a special offer or a product catalog).
Companies usually collect a list of customer or prospect email addresses to send a direct promotional message to, or they rent a list of email addresses from service companies.
Mobile email marketing
Email marketing develops large amounts of traffic through smartphones and tablets.
Marketers are researching ways to advertise to more users and to make them view advertising to more users and to make them view advertising for longer.
However, the rate of delivery is still relatively low due to better filtering out of advertising and users having multiple email accounts for different purposes.
Because emails are generated according to the tracked behavior of consumers, it is possible to send advertising which is based on the recipient's behavior.
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send an advertisement, request business.
The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads,
Email marketing can be carried out through different types of emails:
Transactional Emails
Transactional email is usually triggered based on a customer's action with a company, to be qualified as transactional or relationship messages, these communications primary purpose must be "to facilitate, complete, or confirm a commercial transaction messaging."
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates(51.3% compared to 36.6% for email newsletters),
transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers;
Direct emails
Direct email involves sending an email solely to communicate a promotional message(for example, a special offer or a product catalog).
Companies usually collect a list of customer or prospect email addresses to send a direct promotional message to, or they rent a list of email addresses from service companies.
Mobile email marketing
Email marketing develops large amounts of traffic through smartphones and tablets.
Marketers are researching ways to advertise to more users and to make them view advertising to more users and to make them view advertising for longer.
However, the rate of delivery is still relatively low due to better filtering out of advertising and users having multiple email accounts for different purposes.
Because emails are generated according to the tracked behavior of consumers, it is possible to send advertising which is based on the recipient's behavior.
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